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New Product and Services Development By Hubert Gatignon,

  • Title: New Product and Services Development
  • Author: Hubert Gatignon
  • ISBN: 9780857020536
  • Page: 364
  • Format: Hardcover
  • Edited by one of the world s leading authorities in the area, New Product and Services Development, a four volume set, is arranged so as to emphasize the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing.Edited by one of the world s leading authorities in the area, New Product and Services Development, a four volume set, is arranged so as to emphasize the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing.Volume 1 Innovating New Products and Services The Dimensions of InnovationsVolume 2 Orienting the Firm for Promoting Innovations The Dimensions of InnovationsVolume 3 Organizing to Innovate Adapting the Firm to InnovateVolume 4 Launching New Products and Services Marketing Innovations Effectively
    New Product and Services Development Edited by one of the world s leading authorities in the area New Product and Services Development a four volume set is arranged so as to emphasize the different perspectives on the development of n

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